SAL — AI Fan Experience

AI Film

/ Overview

Every colleague becomes the hero: a live GenAI activation for SAL's teams during the World Cup, running on screens inside three SAL offices across Saudi Arabia — scan, smile, and see yourself beside a football star on the office screen within a minute.

An internal engagement experience built around one screen per location. A QR code pairs the colleague's phone to the display; they upload a photo, choose their team, and the pipeline generates a photoreal hero shot of them next to that country's star — revealed on the screen for the whole office, animated into a video clip, and delivered to their inbox before they're back at their desk.

/ Project Details

NameSAL — AI Fan Experience

ClientSAL

IndustriesAI Film

Year2026

/ Challenge

Turn an office screen into a personal moment for colleagues across three locations — with faces that must be unmistakably the person's own, one display per office that everyone takes turns on, and an Arabic-first bilingual flow simple enough to finish in a minute between meetings.

Every generated image had to pass as the real colleague — no strangers, no clones of the player — while three sites ran the same experience unattended, on ordinary office connectivity.

/ Provided Services

Experience design

The guest journey from QR scan to email, in Arabic and English, tuned for a minute-long turn at the screen.

GenAI pipeline

Per-person photoreal hero image and cinematic clip, with automated identity checks and repair.

Office screen software

A 1080×1920 kiosk app per location with live state, a queue and hand-over between colleagues.

Live operations

Admin dashboard, per-screen manager pages, health alerts and exports for the SAL team across all three sites.

Delivery

Branded email with photo and video downloads, sent while the colleague is still at the screen.

/ Solution

One screen per office, one colleague at a time. Two QR codes — a big one when the screen is free, a small corner one while someone else is on — pair the phone to the display, and a live queue promotes the next person automatically, so nobody scans twice.

The colleague uploads a photo, adds their details and picks a country; their star — Al-Dawsari, Messi, Ronaldo, Mbappé, Kane, Yamal or Vinícius — is revealed and the image starts generating on its own across five packed-stadium scenes. A vision judge confirms the face is truly theirs and that they stand full height beside the player; anything less is repaired or regenerated before it ships. About a minute later the photo auto-reveals on the office screen and on the phone, a video clip is animated from it with the SAL mark fixed in place, and both land in their email.

/ Tech stack

Image generation

Gemini-based image editing driven by structured JSON prompts and per-person appearance anchors.

Video

Image-to-video from the hero frame, with the logo burned in post.

Identity QA

Vision-model face match and single-frame checks, with conditional face-swap repair and automatic retries.

Application

Next.js with Postgres and object storage, self-hosted; a real-time kiosk per site with heartbeat, queue and hand-over.

Transactional delivery with a personal download page; photos deleted after the campaign.

/ Process

From a photo to a stadium moment in about a minute. The pipeline is a chain of generation and judgement, with a human-authored rulebook doing the directing — the player master sheets, the prompt schema and the scene deck.

Nothing ships on trust: every frame is checked for identity, anatomy and kit before the colleague ever sees it, and the video is built from a clean frame so the brand mark stays exactly where it was placed.

/ Pipeline

Player master sheets

A multi-view reference board per star — headshot, profile, front and back in kit — for the seven countries, so every generation is anchored to the real player's face, build and jersey.

Guest anchors

A vision pass describes the person against the player — age, hair, facial hair, glasses, tattoos — and turns the photo plus the player board into a structured JSON prompt: subjects, attire, anatomy, composition, environment.

Scene deck

Five packed-stadium scenes — confetti, goal, pitchside, walkout, sunset — dealt from a shuffle bag so consecutive colleagues never get the same scene; attire is gender-aware: team jersey and jeans, or long-sleeved jersey, hijab and loose trousers.

Generate and judge

A 9:16 hero is generated, then judged: is the face truly theirs, is it a single frame, are they at full height in the jersey, is the star not cloned onto them. A miss triggers face-swap repair or a fresh attempt.

Composite

The approved frame is composited into the 1080×1920 SAL layout with the mark in place; an unbranded twin is kept for animation.

Animate and deliver

The clean frame is animated into a short clip and the logo is burned in afterwards so it never drifts. Photo and clip auto-reveal on the screen and go out by email.